The Intuitive Compass™ offers an approach to decision making and problem solving that deliberately avoids being exclusively linear and logical and instead draws on our intuitive intelligence. It explicits the functioning of the mind and the process of decision-making based on the opposing forces of reason and instinct, and results and play. It helps us to make sense of chaos and leverage its power, and consequently to be better prepared to innovate and adapt to change.
Showing readers how to chart their own personal compass, Cholle helps us discover our natural tendencies to think holistically, think paradoxically, listen for the unusual, or lead by influence. Armed with this knowledge, leaders and their teams can engage in imaginative play to channel discover new solutions to even today’s most complicated challenges.
Drawing on research and interviews with neuroscientists, CEOs, medical researchers, Cholle explains why gut decisions are more than guesses and why our typical approaches to decision-making are not in sync with how the human mind really works. Businesses in particular, especially in times like these, tend to exert control and logic at the expense of creative thinking. However, some leading companies are going against the grain by tapping intuitive intelligence to win customers and profit: Hermès does by attracting customers with everything instinctual instead of rational price; Google does by getting the most from their teams with a paradoxical work culture; Virgin America does by redefining customer experience to reinvent the airline industry. Ultimately Cholle’s message is to help us embrace instinct so we can better adapt to change, discover creative solutions, and succeed in the world as it really is.